PremiumJ Reels

Brief: I was approached by a local cheese distributor in Malaysia to make a series of recipe videos with local chefs, and also an interview video with business owner who endorses their products.


Design Process: Recipe Videos:

I was into top-down recipe videos at the time. I used this concept along with cinematic shots of products and the chefs to display their craft.
These videos were mostly one-man operations where I did all the lighting setup, shooting, storyboarding and editing.


Technical Implementation & Justification: Videos were shot on mix of Sony A6000 and A6400, with SEL35F18 and Sigma 30mm F1.4 DC.

Edited on Adobe Premiere Pro and Adobe After Effects.

Cheap bulb lighting setup.